ARKEE GROUP | Southeast Asia Market Entry: Malaysia & Singapore

Market entry, localization and retail in Southeast Asia, run by our incorporated teams in Singapore and Malaysia.

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ARKEE GROUP is a Southeast Asia market-entry partner. From bases in Seoul, Singapore and Kuala Lumpur, we run everything from branding to local distribution as one flow.

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[01] Business lines

Three ways we take brands into Southeast Asia.

ARKEE works across three lines: clinic branding; brand building for skincare, supplements and medical devices; and Southeast Asian distribution.

[01] Clinic branding

We design websites and channels around how international patients search for, compare and come to trust a clinic.

Global website
SEA-targeted promotion
Instagram management
Website management

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[02] Skincare, supplement & medical device branding

From a brand's first impression to its global online store, our in-house team builds one visual language.

Branding
Photography
Product pages
Website & online store
Global online store
Instagram branding

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[03] Southeast Asian distribution

Our incorporated teams in Singapore and Malaysia handle retail entry, localization, operation and advertising directly.

Localized branding
Local Instagram
Sasa listing
Shopee entry & product page localization
Local pop-up stores
Local advertising

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[02] Three-country structure

Created in Seoul. Managed from Singapore. Executed in Kuala Lumpur.

Korean creative standards, Singapore management, Malaysian execution.

Created in Seoul, managed from Singapore,
executed in Kuala Lumpur.

Korea
Gangnam, Seoul
Creative execution
Singapore HQ
Singapore
Global management
Malaysia
Kuala Lumpur
Local and Muslim-market execution across Southeast Asia

ARKEE works with 27+ global brands and runs operations on the ground through a 250+ creator network across Korea, Malaysia and Singapore and incorporated entities in two countries. We took part in the Google · YouTube Shopping Accelerator Singapore 2025 and have been featured in JoongAng SUNDAY and Digital Times.

ARKEE works with 27+ global brands and runs operations on the ground through a 250+ creator network across Korea, Malaysia and Singapore and incorporated entities in two countries.

We took part in the Google · YouTube Shopping Accelerator Singapore 2025 and have been featured in JoongAng SUNDAY and Digital Times.

[03] Growth path

Growth is built stage by stage, from market entry to steady operation.

From market entry to steady operation, growth builds stage by stage.

Illustrative only: this shows the stages of Southeast Asian distribution, not actual performance figures.

[04] How we work

How we work

Our process

Information intake

Engagement review

Paid stage-one diagnosis

Proposal and contract

Execution and reporting

Before any payment, our work is limited to receiving your information and reviewing the engagement. Tailored strategy and diagnosis are provided after signing.

[05] Insights

Insights

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SEA Retail & Distribution

Southeast Asian retail opens up to brands that have their paperwork and pricing in order first

Getting into retail in Singapore and Malaysia, or onto Shopee, is decided less by the product than by the order in which a brand prepares. A proposal leads to a retailer evaluation only when local registration, English labeling, a local retail price structure and a post-launch operating team are already in place. The listing decision belongs to the retailer; what a brand can prepare is the evidence that decision needs.